Hosted Sharepoint

  • 24x7 local Support
  • Buy Provision in minutes
  • Automated Billing
  • Improve collaboration
  • Simple configuration management

Hosted SharePoint from Microsoft Reduce Expenses by 32% Through Hosting Your Microsoft SharePoint with The Data Park.

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Microsoft SharePoint Hosted by The Data Park Gives Your Team All the Tools They Need to Work Better Together

Moving to a complete CMS system is complicated. Working with The Data Park gives your business the best chance for success.

The Data Park is a Microsoft Tier1 Certified Cloud Solution Provider. We have partnered with Microsoft to deliver key software packages to many clients. Our team is highly trained and experienced. We can help you launch and maintain your SharePoint online service.

Your network performance will increase once your hosting with us begins. Our TIA 942 Rating 3 certified Data Center provides world-class hardware and security. We offer 99.99% uptime guarantees and rock-solid Service Level Agreements to give you the best performance.

Reduce your capital expenditure by converting hardware purchasing and maintenance into a single monthly bill for collaboration software.

Launch your SharePoint service with The Data Park today. Choose the best plan for your business or contact us for a more detailed consultation.

Self-Hosting CMS Software is Demanding and Frustrating

Your business contains vast stores of information. Much of it may be locked away inside the minds of your staff. Other pieces of data are stored in documents, spreadsheets, and emails on dozens of different systems.

You can bring all this information together and enable much greater teamwork within your organization.

Microsoft SharePoint is a splendid collaboration software for businesses. This particular program has been used by over 80% of Fortune 500 companies for their intranet.

Hosting a CMS program Like SharePoint in-house rather than using a qualitycloud service provider can be frustrating. The learning curve for installation and maintenance can be steep. Organizations could save up to 32% of Capex by outsourcing more administration to cloud suppliers.
Can your business save money by changingto a facilitated administration for your SharePointCMS software?

On-Premises Collaboration Solutions Can Prove Too Demanding for Some Businesses

Speak to an expert

According to an AIIM report, a massive 40% of organizations don’t consider their collaboration software successful due to difficulties with in-house hosting and maintenance.

We know that collaboration and teamwork playa vital role in the growth of any business. Disruptions such as the Covid-19 pandemiconly highlight the need for greater integration.

Hosting your own collaboration software and document libraries can be a steep learning curve. Servers must be purchased, set up, and maintained regularly. User accounts must be initialized and monitored. Any errors must be identified and corrected carefully.

Many organizations have found these tasks to be beyond their normal sphere of operations. Hiring the necessary experts to solve these challenges is too expensive to justify the continued investment.

There is a way to gain all the benefits of cutting-edge collaboration without the high investment cost of a traditional, on-premises solution.

Domain Registration

  • 24/7 Local Support
  • International TLD
  • Local Domain
  • Easy to buy
  • Fully Automated

Domain Registration Register Your Domain to Launch Your Business and Protect Your Brand.

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Register Your Domain Name with The Data Park’s Domain Registration Service in Minutes

Our domain registration service takes a few seconds. You can enter your desired domain name into our free checker. If it is available, then you can pay to register it right away.

That’s it.

Every available domain can be managed through your control panel. International top-level domains, such as .com, .org, and .biz, are all available.

We are also very pleased to help local clients with their .om domains. Websites targeting Oman can use these domains to reach more local customers.

There are some benefits to using our service. We will help you manage your domain. We can keep records of all the relevant information in case there are configuration problems in the future. Of course, launching your business with us makes it even easier to opt into our other valuable services later.

Ready to get started? Enter your desired domain name here:

Check Availability

Registering Your Domain Name Is a Vital First Step Towards Security and Branding

Businesses and individuals can have branding issues.

For individuals, more than 70% of companies now investigate job candidates online as part of the hiring process. Your social media profiles and web comments are all available for the world to see.

Businesses face a slightly different problem. Being found on the internet can be hard work. Domain names help your business build its online identity.

The reason this is so important is domain names are a shortcut to the top of the Google search rankings. A simple domain name like movietickets.com dominates the Google search results.

If your domain name isn’t registered, someone else can pirate it. Then they control the image projected by your brand. This isn’t a good thing for you or your business.

Loss of Employment Prospects, Lower Consumer Trust, and Low Name Recognition Are All Impacts of Unregistered Domains

We already mentioned the problems job candidates have with social media and online history. They can clean their online presence by building their personal brand through domain registration and positive content production.

Businesses face the task of building consumer trust. Shopify has launched thousands of e-commerce businesses. They said this about domain names:

Having a strong brand name gives you an immediate advantage when you’re first starting your business. As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions… in workarounds and lost income over the lifetime of the brand.”

Clearly, registering your domain is important. It’s also not complicated. We can help you sort it out in just a few minutes.

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Linux Webhosting – Smart

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Web Hosting

  • 24x7 local Support
  • Buy & Provision in minutes
  • On demand security Add-ons
  • Easy to Scale

Web Hosting Let The Data Park Take the Headache Out of Your Website Hosting with Our Secure, Ready-To-Go Service.

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Website Hosting Made Simple by The Data Park

Speed, security, and reliability are everything in the online space. The Data Park is here to streamline the process of hosting your website.

Our marketplace has been built with your business in mind, allowing you to select reliable and secure web hosting that will have your sites up and running in minutes.

We offer 2 choices of web hosting:

  • LINUX (best choice for PHP, Ruby, Java, and MYSQL).
  • WINDOWS (best choice for .NET, ASP.NET, and MYSQL platforms).

Whatever package you choose, we can guarantee:

  • Easy & quick provisioning through our intuitive online ordering system.
  • Reliability and security: your data is hosted in Oman in our state-of-the-art Data Centers.
  • Preconfigured packages support Windows & Linux, with an option to upgrade or downgrade according to your needs.
  • Local support available 24/7.

Prices, Features, and Benefits

Reliable Website Hosting Is Essential and Speed Is King

Website Hosting should be simple. Nobody wants to waste valuable time or resources on fixing the back-end function that puts their site online. After all, it is supposed to support, not hinder.

Why is it then that so often website hosting becomes the thorn in the side of an organisation? Too often, businesses suffer problems with critical online considerations like security, compatibility, and customer service due to a poorly functioning host server.

Beyond being reliable, being fast is critical. $500 million is lost every year due to slow website speed. Conversion rates drop at least 7% because of slow speed.

Your business needs a fast, reliable web hosting provider to maximize your performance and profitability.

Your Brand Reputation Is at Risk

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Every site needs web hosting. It’s the core hub where all your data, information, files and other content are stored. You can think of it as the digital manifestation of everything you offer to the market.

So how important is it? Digital marketing review giant digital.com highlights the negative impact poor hosting can have on a websites ranking.

Downtime caused by poor hosting leads to lower ranking in search engines, a substandard customer experience, damaged brand reputation, and ultimately lost revenue due to one or a combination of the above.

Every minute lost to downtime is damaging your bottom line, so it’s critical that you choose reliable and secure website hosting.

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Web Business Builder

  • Powerful Personalized Website
  • Mobile Facebook & Web publishinG
  • Ecommerce Add-ons
  • Business Tools
  • Marketing & Social Networking

Web Business Builder Create beautiful, functional business websites like a pro with just a few clicks and drags of a mouse.

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Website Design for Every Business with the Web Business Builder by The Data Park

Let us cure your coding headache. We believe that every business should be able to build a stylish, functional web presence without the need for expensive tools or specialist knowledge.

That is why we created the Web Business Builder.

Get leads, sell products, and grow your business online with our easy to use drag & drop functionality. In minutes, your company can make a statement on the web. We have not neglected advanced users. Easily edit images online, as well as add HTML, Javascript, and sitewide CSS.

Take complete control of your website. Customize, choose from hundreds of professionally designed and fully customizable styles, and make it your own by adding photos, videos, maps, forms and much more.

Start with simple features and select premium elements to add as your business grows. And best of all, you can manage your domains, hosting, email, online store, and more in one convenient place.

And to top it all off our world class Web Builder service comes with Website Reporting, Custom Domains, and 24/7 customer support.

Choose from Starter or Premium depending on your business needs.

Building Your Web Presence Shouldn’t Be Rocket Science

JS, HTML, CSS.

Does hearing these terms fill you with fear like most business owners? Website Design can be complicated, but it’s vital in this day and age.

Multimedia behemoth Adobe studied thousands of web users and found that if given just 15 minutes to consume content, a whopping 66% of people would prefer to see something beautifully designed rather than plain content. The need for a strong website and overall web presence is clear.

You probably think achieving this level of design and performance requires weeks of work, hiring web developers, and a huge outlay of capital. You’d not necessarily be wrong to think so.

Traditionally, building a website that is both easy to use and easy on the eyes has been accessible only to those who believe that understanding Python and Java make you multilingual.

Keep Up with Good Web Design Or Miss Out on Customers

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These days UX (User Experience) is everything. Google itself is constantly changing its algorithms to favour websites that are built with customer experience in mind.

To try and quantify the importance of proper website design and function, a study was conducted that analyzed the bounce rate of thousands of websites (bounce rate refers to the number of users that exit a page immediately, or after viewing just one page). The study found that for each extra second a page takes to load, the bounce rate climbs by 4-5%. A website that takes 7 seconds to load for example, loses almost one-third of all visitors.

Load speed is just one of dozens of key elements in the website building process.

Businesses often talk about taking a product or service “into the 21st century” as an indication of how advanced it is. Well we’re now two decades into the century, and in case you haven’t noticed technology moves rather rapidly. 21st century is no longer good enough; your site needs 2020’s tech.

You can have a beautifully designed, fully functional website in minutes.

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Hosted Sharepoint

  • 24x7 local Support
  • Buy Provision in minutes
  • Automated Billing
  • Improve collaboration
  • Simple configuration management

Hosted SharePoint from Microsoft Reduce Expenses by 32% Through Hosting Your Microsoft SharePoint with The Data Park.

Speak to an expert

Microsoft SharePoint Hosted by The Data Park Gives Your Team All the Tools They Need to Work Better Together

Moving to a complete CMS system is complicated. Working with The Data Park gives your business the best chance for success.

The Data Park is a Microsoft Tier1 Certified Cloud Solution Provider. We have partnered with Microsoft to deliver key software packages to many clients. Our team is highly trained and experienced. We can help you launch and maintain your SharePoint online service.

Your network performance will increase once your hosting with us begins. Our TIA 942 Rating 3 certified Data Center provides world-class hardware and security. We offer 99.99% uptime guarantees and rock-solid Service Level Agreements to give you the best performance.

Reduce your capital expenditure by converting hardware purchasing and maintenance into a single monthly bill for collaboration software.

Launch your SharePoint service with The Data Park today. Choose the best plan for your business or contact us for a more detailed consultation.

Self-Hosting CMS Software is Demanding and Frustrating

Your business contains vast stores of information. Much of it may be locked away inside the minds of your staff. Other pieces of data are stored in documents, spreadsheets, and emails on dozens of different systems.

You can bring all this information together and enable much greater teamwork within your organization.

Microsoft SharePoint is a splendid collaboration software for businesses. This particular program has been used by over 80% of Fortune 500 companies for their intranet.

Hosting a CMS program Like SharePoint in-house rather than using a qualitycloud service provider can be frustrating. The learning curve for installation and maintenance can be steep. Organizations could save up to 32% of Capex by outsourcing more administration to cloud suppliers.
Can your business save money by changingto a facilitated administration for your SharePointCMS software?

On-Premises Collaboration Solutions Can Prove Too Demanding for Some Businesses

Speak to an expert

According to an AIIM report, a massive 40% of organizations don’t consider their collaboration software successful due to difficulties with in-house hosting and maintenance.

We know that collaboration and teamwork playa vital role in the growth of any business. Disruptions such as the Covid-19 pandemiconly highlight the need for greater integration.

Hosting your own collaboration software and document libraries can be a steep learning curve. Servers must be purchased, set up, and maintained regularly. User accounts must be initialized and monitored. Any errors must be identified and corrected carefully.

Many organizations have found these tasks to be beyond their normal sphere of operations. Hiring the necessary experts to solve these challenges is too expensive to justify the continued investment.

There is a way to gain all the benefits of cutting-edge collaboration without the high investment cost of a traditional, on-premises solution.

Hosted Exchange

  • 99.9% Guaranteed Up-time
  • 24x7x365 Local support
  • Outlook Web App
  • Enterprise-grade infrastructure and security
  • On demand security add-ons

Hosted Exchange Move Your Email to a Hosted Exchange with The Data Park to Lower Your Costs and Increase Security.

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Hosted Exchange by The Data Park Brings Real Savings, Peak Performance, and Higher Security

Lower your TCO by using our Hosted exchange service. Your email will be safely stored on our servers. Every device and mailbox can sync to the exchange, so your communications are continually updated.

Our Network Operations Center monitors the traffic and performance of every aspect of our TIA 942 Rating 3 certified Data Center. This ensures peak performance all day, every day. Our 99.99& uptime guarantee means your email and communications will always be available.

Use our hosted exchange to increase your security. Your email will be stored behind our firewalls and monitored by our Security Operations Center 24/7. Anti-spam and filtering rulesets can be used to protect against phishing and social engineering attacks.

Another important benefit of using our hosted exchange service is data sovereignty. Many businesses must keep their data in specific countries to comply with government regulations. Our hosted exchange allows you to keep your data in Oman to comply with applicable laws and regulations.

Our Hosted Exchange bring your business lower costs, better performance, tighter security, and increased compliance.

Email Without Exchange Is Vulnerable and Out of Sync

There are roughly three different ways to manage email for businesses:

  • The simplest way is a POP3 server setup. This stores email on individual machines and connects to the internet for delivery. Most individual email accounts are set up this way.
  • Some companies use an on-premises mail server. This server stores all the email and devices sync to this server to keep up to date.
  • Many companies are turning to some form of cloud hosted exchange server. This functions similarly to an on-premise server, but the data is stored elsewhere.

All three have advantages and disadvantages. The biggest disadvantages come for the first two options.

POP3 email systems are exceptionally good for their simplicity. Individual email accounts function very well with this setup. However, they do not sync easily between devices.

On-premises exchange servers are a big step up from individual accounts on individual devices. They have one major disadvantage: cost. The Total Cost of Ownership of an on-premises server is likely to be significantly higher than using a hosted exchange service.

Use a Hosted Exchange Service to Invest in Your Business and Not Your Email

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Using an on-premise server costs your business more money than a hosted exchange.

Cost comparison is not as simple as comparing the cost of a hosted exchange subscription to the cost of buying your own server and licenses. The Total Cost of Ownership (TCO) is more than just the initial purchase cost.

Software Advice published a very good TCO tool. You can use this to compare the true cost of the two approaches.

Our experience suggests a hosted exchange server is almost always more cost effective.

Another consideration is opportunity cost. Here is how one business described this way of thinking:

When a business pays a large upfront cost for a software solution, it no longer has that cash available to grow the business. There are simply fewer funds to devote to their core competency.  Consider this scenario: is there an opportunity cost to your business if you buy on-premise software for $250,000 plus 22% for maintenance for a total of $305,000 in the first year (and $55,000 each year thereafter) versus an annual cloud-based subscription cost of just $70,000 for SaaS for the same number of users?

The SaaS option saves you $235,000 in the first year. That money could be spent on engineers to build more products or salespeople to help grow revenue.

Instead of investing in your email, invest in your business.

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Container as a Service

  • Buy & Provision in minutes
  • 99.9% Guaranteed Up-time
  • Built in High Availability
  • Easy to Scale
  • Bare Metal Performance

Container as a Service Build and Run Applications 60% Faster Than VMs with TDP’s Container Service and Deploy New Services in Less Than an Hour.

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Launch Your Container Dev Strategy with The Data Park to Get World-Class Support and Performance

The Data Park is your best choice to launch a new container strategy. We offer a TIA 942 Rating 3 certified Data Center with excellent hardware, security, and experienced staff.

Our Container as a Service (CaaS) model is much faster than using a Virtual Machine (VM). Startup time is a fraction of a second and CaaS is more than 60% faster than running a VM.

New workloads and customer priorities can be met with a CaaS approach. Dev cycle time will be reduced and the cost of developing new services will be cut dramatically.

We offer an easy payment plan with different tiers of performance to match your budget. Our Network Operations Center monitors asset performance 24/7 to ensure your containers are always available when needed.

Containers are the future of business microservice software development. We can be your partner now to help you reap the benefits of the next wave of development software.

16% of Developers Want to Deploy New Software Builds Every Hour

Microservices are the direction business app development is moving. Microservices split functions into different software packages rather than keeping everything together in one big unit.

An example is a simple e-commerce site. The site has three services:

  • Customer authentication
  • Product catalogue
  • Shopping cart

In the past, websites used one software package to manage all three services.

Now, businesses are turning to microservices to manage these three services separately. This leads to much faster development cycles because the changes can be made to a much smaller section of the service at once.

Containers are a way of managing these microservices. A container is software that is packaged with all its necessary dependent files. Containers can run on any compatible OS.

16% of developers want to deploy new software builds every hour. Can your business keep up with this pace of change?

Containers Promise Greater Security, Better Performance, and Lower Cost

Speak to an expert

Developing services in containers brings cost savings, better performance, and increased security.

Booz Allen Hamilton is one of the largest government consultants in the world. They relaunched the USA’s recreation.gov web service. Their Senior Lead Technologist Martin Folkoff said, “supporting the large, existing monoliths in the government is extremely expensive,” and migrating into a more modern platform has resulted in perhaps 50% cost savings.”

Containers improve performance versus virtual machines because they have less software layers. VMs load a hypervisor that governs the operating system on each VM. Containers do not use a hypervisor and so performance is increased.

Security of data and business information is a challenge for businesses. Containers improve security because each container is based on an image that cannot be altered. If a container is altered, it can simply be stopped, and a fresh image started.

Containers are the future of business service development technology. Is your business ready to take this step?

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Cloud Server

  • Buy & Provision in minutes
  • 99.9% Guaranteed Up-time
  • Built in Higl Availability
  • Easy to Scale
  • Automated Billing

Cloud Server Develop a Cloud Strategy to Reduce Overspend by 20-50% and Deploy Today with The Data Park’s On-Demand Cloud Server.

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Public Cloud Servers Hosted by The Data Park Provides You with a Partner, Performance, and Protection.

All the benefits you need from your first steps into the cloud until you reach cloud maturity can be provided by The Data Park.

The Data Park is the first and best TIA 942 Rating 3 certified Data Center in Oman. Our executives and staff members are experienced in launching new initiatives and businesses – we did it ourselves. We launched Oman’s first data center service in 2013 and have grown into a multi-site, international provider through our dedication to customer success, innovation, and continual investment.

All the performance you need can be achieved through a public cloud server. You can launch your new server in minutes through our marketplace. Deploy new apps, migrate large data stacks, and test business processes in the cloud. World-class hardware delivers optimal performance. Reliability is ensured through using triple replication of nodes as well as redundancy covered by three data center locations.

Our plans offer options for different operating systems. We support Windows servers, Linux servers, and Plesk servers. Each one has multiple options to suit your business needs and growth.

Security is a massive challenge for every organization. Our Security Operations Center is dedicated to providing real-time protection. We have trained cyber security experts who maintain a constant watch over our systems and networks to ensure breaches are prevented.

Deploy your new public cloud server in just a few minutes. Choose the plan that suits your needs and launch your new server immediately.

42% of Small and Medium Businesses Lack a Digital Strategy. What’s Your Plan for Growth and Security?

Small and medium businesses (SMB) can invest in new apps, services, and data solutions using cloud technology. New cloud offerings are well within the operating budget requirements of smaller enterprises.

However, many SMB are still using manual integrations and non-cloud services for their business processes. 46% of SMB still rely on manual Excel file uploads or custom code for integration, for example.

In addition to performance improvements, many SMB are turning to the cloud for better security. Gartner reported that at least 95% of security compromises are expected to be the fault of the customer.

Better security and higher performance levels are available to every SMB. 42% of SMB cannot agree with this simple statement:

“Our company has a well-defined digital business strategy.”

Your business does not have to be without a strategy for digital performance and security. An effective partner can help you develop the right plan.

Rushing to the Cloud Can Lead to Overspend of 20-50%.

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“Through 2024, 80% of companies that are unaware of the mistakes made in their cloud adoption will overspend by 20 to 50%,” said Gartner’s Senior Direct Analyst, Miguel Angel Borrega.

Businesses launch into the cloud without a coherent plan, spend more than they planned, and then wonder how to leverage the cloud for better performance without bankrupting themselves.

Gartner’s report identifies four lessons to be learned from these hasty cloud launches:
1. Implement a cloud strategy across the organization.
2. Establish a cloud center of excellence and a cloud architect role.
3. Identify the right cloud candidate workloads and the right cloud service provider.
4. Adopt management practices suited for growing cloud maturity.

The most significant is lesson 3: identifying the right workloads and the right cloud service provider.

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Acronis Backup Cloud

  • Personal & Business
  • User Friendly
  • Fast Recovery
  • Restore To Any Media
  • 24x7x365 Local Support

Acronis Backup Cloud Don’t Be One of the 39% of Businesses Caught Without a Backup Plan.

Speak to an expert

Data Backup: Multiple Problems, One Solution with Acronis Backup Cloud from The Data Park

All your data and devices can be effortlessly protected with Acronis Cyber Backup hosted by The Data Park.

It isolates your data from local device failure, ransomware, and malware attacks. Acronis Backup Cloud provides the perfect solution for businesses of all sizes.

Acronis Backup Cloud features an easy-to-use cloud management console. Oversight of your backup plan and progress is simple with clear visual reporting and data. Additionally, you can recover backed-up files, applications, folders, or an entire system with minimum downtime directly from the cloud. Restored backups can be deployed to the same or different hardware.

The Data Park’s backup solution has advantages over other options:

  • Your data is isolated from localized failure causes such as power outages.
  • Cyber security is provided and monitored by our Security Operations Center 24/7.
  • Backups are always available thanks to our 99.99% uptime guarantee.

Your first step to security is to contact us for a free consultation. We’ll help you create a backup plan and then implement it. A more secure future is only moments away.

Ransomware Attacks Cause an Average of 16.2 Days of Downtime

Keeping your business running always while keeping data secure is crucial. Minimizing downtime maximizes profits.

Could you prepare a backup plan in advance? About 39% of small and medium sized businesses do not have an incident response plan to deal withloss or theft of data.

One of the most common mistakes is letting protected servers access the backup system. Also, data is captured in a single storage location. This single point of failure makes it very troublesome to get things running again after an incident.

Cutting corners on a backup plan can be dangerous for your organization. Customer dissatisfaction, costly downtime, loss of revenue, and regulatory fines are all dangers to be avoided.

We can show you how to prepare a thorough backup plan. Our software can make the process simple and effective for you.

Data Breaches Cost Businesses Nearly $3.18 Trillion in 2019

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29 percent of businesses are victims of cyber attacks. Nearly 40 percent of those businesses lose more than 20 percent of total revenues. So what went wrong for these businesses?

They did not backup their data properly. They were vulnerable to ransomware attacks.

On-premises data backup can be complicated for a few reasons:

  • Purchasing, deploying, and maintaining the hardware for backup adds infrastructure costs.
  • Lack of oversight is not an option for any backup plan. Employing someone to manage this adds yet more expense.
  • Any lapse in maintenance can create vulnerabilities to be exploited by hackers.

There is a better solution than diverting funds from mission-critical activities.

SSL Certificates

  • SSL Certificates
  • Fully Managed
  • ISO27001 for Information Security Management System
  • 24X7X365 SOC Security Operations Center

SSL Certificates Secure Your Website to Signal Safety and Professionalism to Your Web Visitors.

Speak to an expert

Reassure Your Visitors and Protect Your Reputation with an SSL from The Data Park

Protect your website and your visitors with SSL Certificates that encrypt all communication between your server and your users’ browsers—keeping data safe from hackers, eavesdroppers, and cybercriminals.

At Oman Data Park, we offer a range of SSL solutions tailored to your business needs—whether you’re securing a single domain, multiple domains, or a complex server environment. No matter your setup, we’ll help you choose the right SSL certificate for your infrastructure.

We partner with leading global providers including Comodo, Symantec, Thawte, and Trustwave to deliver trusted, industry-grade encryption.

Websites Without Adequate Security Protocols Are Avoided by Visitors

If your business or ecommerce site is not visibly secured, then you will be losing traffic and customers.

Online shoppers  and  potential customers rightly avoid unsecured websites as they seek to be assured that they are not surfing into a trap. Roughly 1 in 10 websites are still malicious despite attempts by Google, Microsoft, and Firefox to stamp out these criminal areas.

Security that is not visible to the customer results in lost conversions.

All the emphasis on security means your website needs a SSL (Secure Sockets Layer) Certificate installed to offer a secured connection to your web visitors.

Security Impacts Customer Purchases and SEO Performance

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Google has been using security certificates and HTTPS as a ranking signal since 2014. Even when customers are willing to shop on an unsecured site, they might be able to find it in the Google search results.

On the other hand, conversions and purchases go up when security certificates are valid and visible. Fitness Footwear saw their shopping cart abandonment drop by 13.3% and their conversions increase by 16.9% after adopting an EV SSL certificate.

Online shoppers and visitors expect security and they respond positively to visible security signals.

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